In today’s world, effective marketing is the only way to make people notice your product. With hundreds of alternatives available in the market, making your product standout can become a bit of a hassle. From engaging marketing campaigns to effective landing pages, a lot of effort is required to get people to use your service.
Email marketing is one of most cost-effective ways of reaching your customers. As per a report, every dollar spent on email marketing leads to a revenue of $42. Currently, there are around 3.9 billion active email users, making email-based marketing a perfect strategy for driving up your revenue. It allows you to build a personal relationship with your customer and keep them in a loop about the latest updates regarding your products. You can send promotional posters, newsletters and other offers directly to your clients, increasing your chances of making a sale.
There are two ways you can send these emails – manually or through an email marketing platform. An appropriate platform can make the task effortless and quick. Email marketing platforms come packed with a range of features that help in effective marketing and promotion of your service.
There are numerous platforms available in the market today. To discuss some of the best options:
- ConvertKit
ConvertKit is probably one of the most used email marketing platforms available out there. Loaded with several high-quality features, it is extremely easy to use and offers a seamless experience. ConvertKit comes with email signup forms for automatic upgrades and auto responders that send timely emails to your clients, updating them about the new features introduced in your service.
The platform also allows you to divide your customers into groups for targeted marketing. That is, different content is sent to people who are interested in your product and those who have already bought it. Since the emails are relatively more personalized for each group, the chances of making sales can significantly go up.
Further, ConvertKit also comes with A/B testing to help you select the best version of your marketing campaigns – to get the best response. It also supports several analytical tools that can give you an overview of your campaigns and their interactions with the potential customer base. If you are a creator, author or a professional blogger, this is the platform for you.
Pros
- Readymade templates
- Amazing customer support
- Targeted marketing
- Autoresponders
Cons
- A/B testing is limited
- Limited customization
- Analytical tools are not of the best quality
- AWeber
Another great email marketing tool that you can use is AWeber. The platform offers responsive emails that can be seen on any browser or device, along with intuitive autoresponders that can schedule your emails. Further, it also comes with over 700 templates that are fully customizable and can help you get started with your marketing campaigns.
Like ConvertKit, AWeber also supports A/B testing and can help you select the most engaging version of your marketing emails and newsletters etc.
Pros
- A/B testing
- Sales tracking
- Segmenting lists
- Great customer support
Cons
- The templates are generic
- A little expensive
Overall, Email Marketing can play a significant role in the success of your business. It is undoubtedly one of the easiest ways of reaching your customers and keeping them up to date with your service. Over the last couple of years, companies who have used email marketing have shown a significant increase in their revenue due to more engagement through emails.